What it is:

Find hair’s new normal – hydrated, soft and shiny – with this everyday shampoo, infused with a cocktail of vitamins and antioxidants.

Why it's special:

Coconut Acid - provides excellent lathering and conditioning.
Safe for color-treated, Brazilian-treated and keratin-treated hair.
Colour Safe
Vegan Certified
Cruelty Free
PLEASE NOTE: Sephora's price may appear less expensive, but they sell a smaller sized bottle

Who it's for:

For all hair types - everyday shampoo

How to Use:

Wet hair and massage from roots to ends.
Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.

Free from:

Sulfates, parabens, phthalates, mineral oil, sodium chloride, petrolatum, and artificial colours

Key Ingredients:

Coconut Acid - provides excellent lathering and conditioning.
Sea Buckthorn- One of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.

Full Ingredients:

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde

Amika Normcore Signature Shampoo (Refill)

$53.00