Bumble and bumble. Illuminated Blonde Purple Shampoo

What it is: A purple shampoo that gently cleanses and neutralizes brassy tones while also hydrating, reducing frizz, and moisturizing.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Color Safe

BENEFITS:
- Neutralizes brassy tones
- Reduces frizz
- Hydrates and softens

What Else You Need to Know: This is a purple shampoo that gently cleanses and neutralizes brassy tones. It also hydrates, reduces frizz, and moisturizes. This shampoo is also color safe for all blonde tones.

HOW TO USE:
Suggested Usage:
-Apply and massage through damp hair.
-Let it sit for two minutes.
-Rinse and follow with Bb.Illuminated Blonde Conditioner.

Pro-Tip:
-When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends.
-This will ensure consistent coverage and even toning.

INGREDIENTS:
-Polyquaternium-113: Helps preserve tone.
-Lauryl/Myristyl Polyricinoleate /Glycerin: Help provide moisture to hair.

Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate, Cocamide Mipa, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Lauryl/Myristyl Polyricinoleate, Propanediol, Acrylates Crosspolymer-4, Polyglyceryl-3 Laurate, Nymphaea Caerulea Flower Extract, Helianthus Annuus (Sunflower) Extract, Corylus Americana (Hazelnut) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Fruit Water, Amethyst Extract, Silicone Quaternium-8, Guar Hydroxypropyltrimonium Chloride, Sclerotium Gum, Glyceryl Oleate, Oryza Sativa (Rice) Bran Extract, Sodium Isethionate, Caprylyl Glycol, Polyquaternium-113, Glycerin, Hydrogenated Palm Glycerides Citrate, Tocopherol, Stearic Acid, Sodium Formate, Glycol Distearate, Coconut Acid, Trideceth-10, Coco-Glucoside, Polyquaternium-7, Tin Oxide, Sodium Glycolate, Sodium Chloride, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Alpha-Isomethyl Ionone, Hydroxyacetophenone, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Metabisulfite, Trisodium Ethylenediamine Disuccinate, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Sodium Benzoate, Mica, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730).