Amika The Kure Bond Repair Shampoo

WHAT IT IS

A bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments.

WHY IT’S SPECIAL

• Build a bond that lasts! This shampoo's luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point.

• Claims - 87% more repair*, 55% less breakage*, 2x stronger* hair after one use.

• Innovative Bond Cure Technology - Packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.

• Plant Butters + Vegan Proteins - Formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source.

• * Compared to control when used with the kure bond repair conditioner, clinically tested

WHO IT’S FOR

Made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, environmental stressors, and chemical treatments.

HOW TO USE:

FOR THE KURE YOUR HAIR IS BOUND TO BOND WITH:

• Massage shampoo through wet hair and rinse

• For best results, follow with the kure bond repair conditioner, then the kure multi-task repair treatment

KEY INGREDIENTS:

• Bond Cure Technology - An innovative complex that targets the most abundant bonds in hair

• Plant Butters - Rich in nutrients like omega fatty acids, vitamins, and minerals

• Vegan Proteins- Made up of essential amino acids which can provide keratin-like benefits from a plant source

• Sea Buckthorn - One of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Also rich in Vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.